New Brief

Create a new project

Capture everything the designer needs before generating concepts. All fields can be edited later.

Choose client

Pick an existing client from the list to see their past projects and prefill the brief — or just scroll down to fill a brand-new client manually.

Existing CAJA clients
Pick a client from the list to see their past projects and prefill the brief automatically.
or import from showroom intake
Lead capture (showroom intake)
Pick a lead to import name, phone, sales, and intake notes into the brief. Edit anything after.

Client

Who is this project for?

Project

What space are we designing?

Dimensions

Measurements are optional but help.

Preferences

The creative direction from the client.

Budget
Type the exact amount, or pick a tier. Either works.
Priority
Wood type *
This is the primary material constraint — it directly controls which SKUs are offered.
Pricing sheet finish
Optional. Each selected library material is priced from its folder band (Melamine → Melamine column, etc.) when possible. Use these chips for extra bands or when a material has no folder mapping — multi-select uses the highest price among picks.
Moodboard selection
Preferred colors
Words or hex values — press Enter to add
Preferred materials
Press Enter to add

Client context

These answers directly influence which materials the AI picks from the studio library. Take 30 seconds with the client.

Environment / humidity
Wet/humid areas push toward HPL, acrylic, stone, metal.
Daily use intensity
Heavy use demands scratch- and stain-resistant surfaces.
Maintenance tolerance
Low pushes engineered finishes; high unlocks oiled natural wood.
Finish look
Texture feel
Household
Pick all that apply — affects durability, safety, rounded forms.
Metal accent
Stone accent

Notes

Context that shapes the design decisions.

Uploads

Reference material for the design team.

Space photos
Inspiration
Floor plan (optional)
Cancel